Looking for something that contributes to making Australia special that could be deployed in Latvia?
Australian Public Park BBQ’s are mostly free of charge. Councils pay for them and they raise the standard of living for all Australians.
Thank you for your enquiry regarding promotion and distribution of our products throughout the Baltic countries of Europe.
I see that Wendy has already forwarded to you a copy of our Export Policy which I can tell from your reply that you have read.
In the 33 year history of our company we have made several attempts to export into Europe. The most recent was around 3 years ago where we were negotiating with a French company.
The great stumbling block that has prevented us from being successful in Europe and other places is to realise that Australia and New Zealand are rather peculiar in the way we think and live. Australia with its wide open spaces and affluence has provided its people with the expectation they can go to a park and have plenty of “elbow room” and always find BBQ facilities scattered around a park with little or no waiting time before they can be used.
Population densities in Europe are much higher than they are in Australia and many countries there have not had the affluence we have had. Demands on Governments to provide facilities and services place a heavy burden on their public budgets making the introduction of new facilities a tough job. The population density also means any new facilities must be able to cater for large throughputs in short spaces of time and the short “summer” season means these facilities may only be utilised for half the year making it difficult to justify financially.
In the past we used to unsuccessfully try and sell “products” in other countries. This worked in Australia for many years as we have a BBQ culture and our bush fire risk made our products almost imperative for councils parks and national parks to install.
As Australia’s urban population increases we have found it more difficult to just sell a “product”. What is needed is to provide a package that provides a valuable and worthwhile service and also solves some of the big issues that barbecuing in public parks create such as Public Safety and the damage and mess caused by people dumping the ash from their portable BBQ’s. If it can also be set up to reduce or relieve the financial burden of ongoing operation and maintenance of the facility then generating interest and sales becomes easy.
As mentioned, scattering several BBQ’s throughout a park is no longer acceptable in Australia because of the safety, operational and maintenance issues it creates. Through our work in the U.A.E. over the last 3 years we have developed plans for the layout of public BBQ facilities that can cater for several thousand people cooking all within a few hours time. These facilities can be arranged so they can be controlled by a central “kiosk” who can charge for the use of the facility and would provide the cleaning and maintenance services, it could also sell other concession items such as food and refreshments and access to recreational activities. Our designs also work where it is not necessary to charge for the facilities use.
If you browse through our product range on our web site at www.dachristie.com.au you will see we have developed a coordinated group of products that compliment our BBQ’s and provide a complete outdoor BBQ area. We also have a strategic alliance with another Australian company who specialise in the manufacture of park furniture to provide a full range of products for public parks.
To be successful in promoting our products it is not enough to just present them in isolation expecting park managers to appreciate what can be done with our products or what the issues are. Being able to look at existing sites or plans for new facilities and be able to work around the negative issues and provide complete solutions using our products is the way to be successful.
This of course will take training and experience which needs to be provided by us along with training of service staff and predicates the need for us to ensure the prospective Agent has done his homework and has the necessary resources to get it off the ground.
To answer your questions directly: (refer our website for what each model bbq is)
A Brick In Electric BBQ Insert model BI-E-02 sells for A$1,970.00. A single Benchtop model SSBT/1 sells for A$840.00. Brickwork would need to be constructed on a concrete slab laid to the right dimensions with the power supply usually being run underground to the slab.
A single Modular BBQ model MOD-E-02 sells for A$3,980.00. A double Modular BBQ model MOD-E-04 sells for A$6,495.00. these come complete and do not require brickwork, only a slab.
Gas versions are around 10% more expensive. We have models to suit LPG and Natural gas.
In either case there is sure to be several changes that need to be made to our products to gain European Regulatory Approvals. The costs of these changes will have to be factored in once known. The approval process will most likely take several months and involve submission of compliant samples to a laboratory in the EU.
Average sales cost to a municipality will depend upon how many people they wish to cater for, this is something that needs to be analysed during market research.
Sales would be made ex Factory in Australian Dollars with a trading account established following successful completion of credit checks, etc. Freight would be at your expense, we would be able to deliver to a carrier or freight forwarder in Melbourne. The Licence fee is between 5 to 10% of the expected annual sales with a rebate of up to 50% of the fee over the first 5 years should sales targets be met.
In Australia it costs around A$2,000.00 to install a double Brick In Electric BBQ and around A$1,000 to install a double Modular Electric BBQ. Actual costs will depend upon the cost of Labour and materials.
Negotiating an ongoing maintenance service is only just beginning here in Australia. Apart from vandalism there is little that goes wrong with our products for at least the first 3-4 years so testing and inspection is all that is normally required. The main replacement parts through wear and tear are the Element A$85.00, the Relay A$26.00 and the Thermostat A$95.00 plus labour to fit. Perhaps allow for each to be replaced twice in the appliances 10 year suggested service life.
As there should be few actual breakdowns one serviceperson can easily cover an entire city and perhaps in the case of Europe, a country. Here in Melbourne one Installer/Repairer covers the Greater Melbourne area with ease. Whilst they do not service all installed BBQ’s (most councils have their own maintenance contractors) they do look after several hundred BBQ’s around town.
The spare parts you would need to hold in stock is a function of how many units are in service. If you kept a minimum of 10 of each main part in stock and increased it at say 2% of units sold you would be reasonably safe. You would probably keep a few complete hotplates A$835.00 and control boxes A$630.00 in stock just in case. All this could be kept in a small set of shelves say 1 metre wide by 2 metres high by 0.5 metres deep.
We receive numerous enquiries every week with many from Norway in particular. We do not have any representation in Europe so you could look at servicing as much or as little as you can manage.
I have concentrated mainly on the Electric models as these are the most popular here. You will need to research which fuel will be the most acceptable from the customers point of view. there is less maintenance involved with Electric, Gas models require an overhaul every 3-5 years which costs around A$650.00. Gas create less greenhouse emissions than Electric (coal fired generation).
I hope the above is of assistance and I look forward to hearing from you should you wish to investigate this further.